Meat and Livestock Australia have just released their annual Australia Day ad. And love it or hate it, it is definitely worth a watch.
The MLA has been trying for many years now to create a tradition of eating lamb on Australia day. As a lamb producer (albeit on an extremely small scale), there are many virtues to eating grass-fed lamb, not the least being it tastes delicious.
But the MLA’s attempt at being inclusive of all Australians has been (and continues to be) full of cultural stereotypes. This ad is their most political yet – it doesn’t even mention Australia Day. But it isn’t supposed to be serious. It is supposed to sell lamb.
One thing Australians are renowned for is our ability to laugh, and that includes laughing at ourselves. So have a look, and enjoy.